It is always nice to receive congratulations, even if such congratulations come from a blog, a store, a beauty salon or an Internet marketing studio. To prevent your letters from being sent to the spam folder or immediately to the trash, find out what the correct congratulatory letter from the company should be. Recently, more and more people began to abandon old-school printed cards in favor of digital. On the one hand, this is due to the concern for the environment and the desire to abandon the use of paper. On the one hand, e-congratulations of course, are more convenient – cheaper, you can send to anywhere in the world, and even add animation.
The new year is a perfect time for new beginnings, for both customers and marketers alike. Why not shake up your email marketing campaign using these great examples as idea springboards?
Check them out below:
1. Add some action to the mix.
There’s no question that animation is eye-catching, particularly when combined with fresh, simple graphics. Look how Moo, a business-card and small-batch printing company, parlays a sweet succulent into an attention-getting New Year’s email:
That burst of spring green set against a monochrome background speaks to new beginnings and fresh starts—a perfect way to introduce recipients to Moo. And the playful burst of greenery is sure to catch the eye and hold attention. Here’s another example from Joie to get your creative juices flowing:
2. Keep it simple.
Sometimes, simpler is better. In email marketing, this translates to sharp, uncluttered layouts and crisp graphics. Let’s look at how Kate Spade takes simple and makes it shine:
Neat, high-contrast graphics paired with no-nonsense sans-serif fonts and clean, minimal language makes this New Year’s email stand out amongst stacks of frilly, fussy marketing pieces.
Given that the holidays are often hectic for many customers, giving them a calming email may be just the ticket to capturing their attention amidst the holiday hustle and bustle.
Once again, the graphics are high contrast and colours are limited to give the viewer’s eye a rest.
The typeface is simple, and text is kept short and to the point. Finally, it’s important to note that “simple” doesn’t always mean super-minimalist.
3. Show engagement by offering a year in review
A great way to connect with your audience is to give them a year-end recap of your interactions with them throughout the year.
Giving readers a visual timeline helps reinforce your relationship and while letting them know that you appreciate their patronage.
Todoist does this well in this sharp email:
4. Don’t forget Chinese New Year!
Holiday emails are not just for traditional western New Year’s celebrations.
With over 1.4 billion Chinese people living in mainland China and 50 million more abroad, Chinese New Year offers marketers the perfect way to connect with this segment of their audience.
Besides, everyone loves a holiday and Chinese New Year celebrations are becoming more and more common everywhere around the world. In fact, every Chinese New Year has an animal association. This year is the Year of the Dog, so it’s appropriate to include this wonderful example:
This shows how a little humour injected into the mix can make for a compelling and appealing marketing strategy.
This year, Chinese New Year will be celebrated on February 5, 2019 and run through January 24, 2020.
And, in case you’re wondering, 2019 is the Year of the Pig (Boar), so start thinking about all the creative, fun, and festive ways you can fit that motif into your marketing strategy.
5. Offer a special promotion.
Need to move some holiday merchandise? Give a New Year’s gift to your customers—and yourself—by clearing those shelves with a New Year’s sale. Or, start the year of fresh by showcasing brand-new items or new offers for loyal customers. This Madewell piece goes big with an over-the-top discount of 40% off current sales prices.
That’s a stunningly good offer that would be hard for customers to pass up, particularly since they can shop either in-store or online. Notice that the offer is limited—they only have till Monday to grab the steep discount. Generating a feeling of scarcity is a good thing in email marketing, particularly around the holidays when people are primed for those post-holiday deeply discounted products and services.
As a result, let’s derive the formula for better email greetings:
• These are beautifully designed letters with a bright picture, animation effects and a nice font.
• In the subject of the message and the title immediately indicated that this is greeting.
• The text is capacious, original, preferably personalized.
• Humour is not only permissible, but also desirable.
• Information about new post, discounts, bonuses and gifts should be immediately visible and understandable.
• Gifts should be relevant: you should not give ties on Mother’s Day, and beach sets for the New Year.
• No errors and typos in the text.